Big Iron Boardroom Podcast
Operational and growth strategies for machinery companies
About the Podcast
Big Iron Boardroom: Business and Growth Strategies for Machinery Industry Leaders
Each episode of Big Iron Boardroom explores two essential dimensions of success in the machinery world. First, we get to know the leaders behind the iron—their passion, their business vision, and the real-world impact they’re driving across agriculture, construction, and beyond. Then, we tackle the business side: from operations and scaling to marketing, innovation, and the future of equipment-focused enterprises.
Our Goals and Values
Our Mission
Our mission is to empower forward-thinking machinery businesses with the knowledge, strategies, and tools they need to grow and thrive. We’re committed to supporting the companies that power agriculture, construction, and infrastructure—because when they succeed, entire communities move forward. By helping businesses operate more efficiently and scale sustainably, we aim to strengthen the backbone of industries that keep the world running.
Our Target Audience
The podcast is designed for established machinery businesses—dealers, service providers, and operators—looking to grow and scale their operations. We recognize that while many leaders in this space excel at the technical and operational side of the business, navigating strategy, marketing, and growth often involves costly trial and error. Our podcast aims to shorten that learning curve by sharing real-world insights from industry veterans and innovators.
The Podcast Partnership
Our podcast offers featured businesses two key benefits. First, it creates powerful marketing content they can use to attract customers and partners by highlighting their expertise, innovation, and impact. Second, it positions them as thought leaders in equipment operations, sales, and business strategy. For our listeners, each episode delivers both inspiration and actionable insights from industry peers who have successfully tackled the challenges of scaling in a competitive, fast-moving market.
The Podcast Format
The preferred format is a video podcast where we are on camera discussing the topic at hand. But if for some reason you don’t feel comfortable with that, we can work with an audio version as well. The podcast will be distributed on Youtube, Spotify, Apple Music, and Soundcloud. There will also be some cut-ups of the video that can be used for marketing purposes. You will have some editorial say in the content, if there’s something after recording that you felt shouldn’t be shared, we can edit that out.
About Us
The podcast is produced by Veriga Partners, a firm that specializes in leveraging AI and automation to help machinery companies scale with cutting edge technology.
Our Interviewers
Meet Your Hosts
Our podcast, hosted by Sita Romero and Marcos Romero, offers a refreshingly authentic approach to interviews. Rather than following rigid scripts, we embrace an organic conversation style that naturally uncovers our guests' true passions and the heart of their businesses. The Romeros have mastered the art of creating a comfortable space where interviewees can share deeper insights, resulting in discussions that reveal not just what our guests do, but why they do it. This approach transforms each episode from a standard interview into a genuine exploration of the driving forces behind successful entrepreneurs and their ventures.
Marcos
Sita
How to become a guest
Becoming a guest on the Big Iron Boardroom podcast is a valuable opportunity for machinery industry leaders to share their expertise and elevate their brand. We welcome submissions from dealers, service providers, operators, and manufacturers who have real-world insights into business growth, operational efficiency, and navigating industry challenges.
Interested professionals can apply through our website’s contact form by sharing details about their business, growth story, and the operational strategies they can discuss with our audience of established industry peers.
We prioritize featuring leaders with proven success in scaling machinery-related businesses and a strong commitment to driving innovation in the field.
Selected guests will join us for a recorded video podcast (with audio-only options available), published across YouTube, Spotify, Apple Podcasts, and more. Every guest receives promotional assets from their episode to help position themselves as thought leaders and attract new business opportunities.